https://pacharacagrafica.com Pacharaca Gráfica Tue, 17 Dec 2024 18:37:41 +0000 https://pacharacagrafica.com en https://pacharacagrafica.com/Home Fri, 09 Dec 2022 19:09:34 +0000 Pacharaca Gráfica https://pacharacagrafica.com/Home DESARROLLO DE MARCAS, CONSULTORÍA Y DISEÑO CON UNA VISIÓN INTEGRAL E INCLUSIVA. https://pacharacagrafica.com/PRACTICE-ROUND Tue, 17 Dec 2024 18:37:41 +0000 Pacharaca Gráfica https://pacharacagrafica.com/PRACTICE-ROUND BRANDING: PRACTICE ROUND&nbsp; — 2024 Practice Round es una plataforma que da mentorías a nuevos diseñadores, para que así puedan familiarizarse con procesos de contratación mediante entrevistas con profesionales dentro del campo creativo.&nbsp; En una categoría nueva y sin personalidad, creamos un personaje que genere recordación, cercanía y diferenciación. Este se caracteriza por ser amigable, pero es a la vez profesional y adulto: un personaje atractivo para personas de todas las edades y ámbitos. Se empleó una paleta de colores vibrante y armoniosa, que transmita un guiño de comunidad sin ser edgy. Después de todo, Practice Round es una marca para todas y todos, que busca construir conexiones y a la vez verse profesional. Se usó Henrietta como tipografía principal, ya que sus terminaciones redondeadas otorgan un toque de amabilidad. Switzer es empleada como tipografía secundaria, destacada por ser moderna y legible, tanto en títulos, subtítulos, botones y cuerpo de texto. Consultoría de marca: Kaori HirakataDirección de arte: Arlette Montoya y Rosalinda Vilchez Vivanco F. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6486fecbd18ff7b6484d93b1994f7a774fe54013f8cb599ef6f443815a11141a/PRACTICE-ROUND_INTRO.gif" data-mid="223484517" border="0" src="https://freight.cargo.site/w/1000/i/6486fecbd18ff7b6484d93b1994f7a774fe54013f8cb599ef6f443815a11141a/PRACTICE-ROUND_INTRO.gif" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/c868dc3c748ae855a8660b5cdbc6a0a59b4f527900945d8d8e20df6fff212b8a/PR_MOCKUP_03C.gif" data-mid="223484217" border="0" src="https://freight.cargo.site/w/1000/i/c868dc3c748ae855a8660b5cdbc6a0a59b4f527900945d8d8e20df6fff212b8a/PR_MOCKUP_03C.gif" /> <img width="2800" height="1575" width_o="2800" height_o="1575" 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/> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/30bb903f7ff364c7df998d1a586916e28c21460ca89b077f7754fe972b7b009d/VISUAL-3-COLORES.gif" data-mid="223484335" border="0" src="https://freight.cargo.site/w/1000/i/30bb903f7ff364c7df998d1a586916e28c21460ca89b077f7754fe972b7b009d/VISUAL-3-COLORES.gif" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/71f119333d01b31dbb1c04bf393524810f3430f7e8b30f399e13595df43a3852/PR_MOCKUP_08.png" data-mid="223484222" border="0" src="https://freight.cargo.site/w/1000/i/71f119333d01b31dbb1c04bf393524810f3430f7e8b30f399e13595df43a3852/PR_MOCKUP_08.png" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/2e0f5604c600c4929e35a1520aa17c665fbffc3e93bf74a5d61f16eac38bd174/PR_MOCKUP_07.png" data-mid="223484221" border="0" 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data-src="https://freight.cargo.site/t/original/i/e84666e887d602475aa2b3337395825944c1c425148cd7118b2bbc3390eff85e/PR_MOCKUP_12.png" data-mid="223484225" border="0" src="https://freight.cargo.site/w/1000/i/e84666e887d602475aa2b3337395825944c1c425148cd7118b2bbc3390eff85e/PR_MOCKUP_12.png" /> <img width="4500" height="2546" width_o="4500" height_o="2546" data-src="https://freight.cargo.site/t/original/i/ab76afed1de60e679d1174f0b6e672a07690143cef66cd5c31f4eac7097789e5/PR_MOCKUP_13.png" data-mid="223484226" border="0" src="https://freight.cargo.site/w/1000/i/ab76afed1de60e679d1174f0b6e672a07690143cef66cd5c31f4eac7097789e5/PR_MOCKUP_13.png" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/39d33f6c803ca22e24ed923296b9954dbaff8a5a223cbfd0299f354997652412/PR_MOCKUP_11_B.png" data-mid="223484478" border="0" src="https://freight.cargo.site/w/1000/i/39d33f6c803ca22e24ed923296b9954dbaff8a5a223cbfd0299f354997652412/PR_MOCKUP_11_B.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/e8d13c90b0456cff54c233c9dfc8530ab371423abf146aec7e79ea0933405ca4/PR_MOCKUP_02.gif" data-mid="223484216" border="0" src="https://freight.cargo.site/w/1000/i/e8d13c90b0456cff54c233c9dfc8530ab371423abf146aec7e79ea0933405ca4/PR_MOCKUP_02.gif" /> https://pacharacagrafica.com/REVERT-APPAREL Tue, 17 Dec 2024 18:24:54 +0000 Pacharaca Gráfica https://pacharacagrafica.com/REVERT-APPAREL BRANDING: REVERT APPAREL — 2024 Los grandes cambios se hacen con pequeños pasos. Y estos hacen una gran diferencia. Revert se especializa en la fabricación de medias reciclables y biodegradables. Por cada par de medias vendido, la marca planta un árbol en la Amazonía peruana. Sin embargo, Revert es más que sostenibilidad. Es una marca para quienes anhelan vivir nuevas experiencias: porque la vida es ir de lado a lado. Para quienes buscan una vida activa y consciente que quiere dejar huella en cada paso. Desarrollamos una identidad visual reconocible y un empaque con una experiencia unboxing que comunicara los esfuerzos de la marca por la sostenibilidad de manera amigable, fresca y contemporánea. Por este motivo, elegimos al capibara como personaje: un animal que se caracteriza por su ternura y por ser el más ocurrente de la Amazonía. Lamentablemente, los capibara enfrentan desafíos como la caza excesiva y la destrucción de sus hábitats. Frente a este problema, Revert se compromete a cuidar los ecosistemas de la selva peruana. Consultoría de marca: Sebastián León PradoDirección de arte: Arlette Montoya y Rosalinda Vilchez Vivanco F.Redacción creativa: Kaori Hirakata <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/92fb20187c573d54029343c88a27629c6e7af67e6004e6b2e5c3e970a4fb6d07/REVERT_01.png" data-mid="223484003" border="0" src="https://freight.cargo.site/w/1000/i/92fb20187c573d54029343c88a27629c6e7af67e6004e6b2e5c3e970a4fb6d07/REVERT_01.png" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/9dde1418eae37d2770ace252da00a7a9dc2c1bac6c22e9ef565013602793b5e0/REVERT_02B.png" data-mid="223484033" border="0" src="https://freight.cargo.site/w/1000/i/9dde1418eae37d2770ace252da00a7a9dc2c1bac6c22e9ef565013602793b5e0/REVERT_02B.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" 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width="3666" height="3843" width_o="3666" height_o="3843" data-src="https://freight.cargo.site/t/original/i/bd89837df2535eed84f00e064503bf1d6f962c7e86dbc26c89a41684478e2549/REVERT_06A.gif" data-mid="223484039" border="0" src="https://freight.cargo.site/w/1000/i/bd89837df2535eed84f00e064503bf1d6f962c7e86dbc26c89a41684478e2549/REVERT_06A.gif" /> <img width="2529" height="2529" width_o="2529" height_o="2529" data-src="https://freight.cargo.site/t/original/i/56c905039fafac368e683007ead05429523c2385823abc9bdce8012dd6251c5b/REVERT_06B.png" data-mid="223484040" border="0" src="https://freight.cargo.site/w/1000/i/56c905039fafac368e683007ead05429523c2385823abc9bdce8012dd6251c5b/REVERT_06B.png" /> <img width="2800" height="1426" width_o="2800" height_o="1426" data-src="https://freight.cargo.site/t/original/i/d08ae0f5637a5ea6c12a70c0dc692b5a97c1984ea34af55704c0a3441be3ca49/MOCKUP_08-REVERT.png" data-mid="223484024" border="0" 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data-src="https://freight.cargo.site/t/original/i/eb061cea9d7498c86b15c8382f04ddb1adca3376146d3d2985edff63df17849e/MOCKUP_11-REVERT.png" data-mid="223484027" border="0" src="https://freight.cargo.site/w/1000/i/eb061cea9d7498c86b15c8382f04ddb1adca3376146d3d2985edff63df17849e/MOCKUP_11-REVERT.png" /> <img width="1920" height="1374" width_o="1920" height_o="1374" data-src="https://freight.cargo.site/t/original/i/ffd6fd6c3f08c8d65ee947cc32b91f5275ae3f41f1d91a9052e1c7b5b428706f/REVERT_08.png" data-mid="223484164" border="0" src="https://freight.cargo.site/w/1000/i/ffd6fd6c3f08c8d65ee947cc32b91f5275ae3f41f1d91a9052e1c7b5b428706f/REVERT_08.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/2cab4638a4c628101d8b76ad1b16a859f988bdee8c86de0914308bc3391dcc59/MOCKUP_12-REVERT.gif" data-mid="223484029" border="0" 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data-src="https://freight.cargo.site/t/original/i/9b556e99e2060c459292c1e779465ec40c1d7ce6a900d722eeeb181410c54ada/TOTEBAG-REVERT.png" data-mid="223484188" border="0" src="https://freight.cargo.site/w/1000/i/9b556e99e2060c459292c1e779465ec40c1d7ce6a900d722eeeb181410c54ada/TOTEBAG-REVERT.png" /> https://pacharacagrafica.com/DA-VINCI-BROCHURE Wed, 12 Jun 2024 19:51:26 +0000 Pacharaca Gráfica https://pacharacagrafica.com/DA-VINCI-BROCHURE BROCHURE: DA VINCIEDITORIAL — 2023 Da Vinci es el proveedor por excelencia de las empresas funerarias del Perú. Desde el 2007, ofrece artículos funerarios que se caracterizan por el buen material y la precisión en sus acabados, acompañando así a empresas funerarias y familias a honrar y despedir a sus seres queridos.Para la captación de nuevos clientes se creó un catálogo que narrara la historia de la empresa, además de mostrar sus artículos de manera técnica, precisa y accesible. De esta manera, optamos por resaltar las características más llamativas de cada producto, tales como materialidad, forma y acabados. Consideramos que, frente a un rubro informal y ligado a la religión, Da Vinci puede posicionarse así mediante un discurso técnico y especializado. Estructura de catálogo y Copywriting: Kaori HirakataDiseño gráfico: Arlette Montoya y Rosalinda Vilchez-Vivanco F. <img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/006253a21d6bd3852f6735f5415d8b8548585ea1e8fdc97ecb83de890c5f0a52/Pacharaca_Da-Vinci1347.png" data-mid="212800185" border="0" src="https://freight.cargo.site/w/1000/i/006253a21d6bd3852f6735f5415d8b8548585ea1e8fdc97ecb83de890c5f0a52/Pacharaca_Da-Vinci1347.png" /> <img width="2240" height="1494" width_o="2240" height_o="1494" data-src="https://freight.cargo.site/t/original/i/ca22cb88b4da3445cedcea3fa71cfab0e9841bb45e4ed23b8d9a48efe625e1fb/Pacharaca_Da-Vinci1179_4.png" data-mid="212800175" border="0" src="https://freight.cargo.site/w/1000/i/ca22cb88b4da3445cedcea3fa71cfab0e9841bb45e4ed23b8d9a48efe625e1fb/Pacharaca_Da-Vinci1179_4.png" /> <img width="2340" height="1910" width_o="2340" height_o="1910" 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src="https://freight.cargo.site/w/1000/i/f10d8367934b343b3de4fffc1cbab89e14b6b5a827cfb99db69d855ec0b1212b/_DSC8064-2B.png" /> <img width="2100" height="1253" width_o="2100" height_o="1253" data-src="https://freight.cargo.site/t/original/i/cd0b0dcc1141dca17fcff17757de5f0f55a6c05dbe708dc04912f743711ed531/DV_01.png" data-mid="212800174" border="0" src="https://freight.cargo.site/w/1000/i/cd0b0dcc1141dca17fcff17757de5f0f55a6c05dbe708dc04912f743711ed531/DV_01.png" /> <img width="2397" height="1252" width_o="2397" height_o="1252" data-src="https://freight.cargo.site/t/original/i/578a4d748bfda882cc87045bd40607d7605698dfe64454a59b96a0aca7892380/Pacharaca5520.png" data-mid="212800186" border="0" src="https://freight.cargo.site/w/1000/i/578a4d748bfda882cc87045bd40607d7605698dfe64454a59b96a0aca7892380/Pacharaca5520.png" /> <img width="2275" height="1220" width_o="2275" height_o="1220" data-src="https://freight.cargo.site/t/original/i/8d7d74e11c5aad27bbdceb5cfed7f3d40d98244ead15d9635138822315812b72/Pacharaca_Da-Vinci1340_B.png" data-mid="212800184" border="0" src="https://freight.cargo.site/w/1000/i/8d7d74e11c5aad27bbdceb5cfed7f3d40d98244ead15d9635138822315812b72/Pacharaca_Da-Vinci1340_B.png" /> https://pacharacagrafica.com/DA-VINCI-BRANDING Tue, 25 Jun 2024 15:47:52 +0000 Pacharaca Gráfica https://pacharacagrafica.com/DA-VINCI-BRANDING BRANDING: DA VINCI&nbsp; — Fotografías de producto: Javier Zea Fotos de proyecto: Amarga Estudio Corrección de estilo: Gildo Valero2023 EXPERIENCIA, TRAYECTORIA Y ESPÍRITU DE VANGUARDIADa Vinci es la fábrica de ataúdes y artículos funerarios más reconocida del Perú. Su nombre proviene de la figura de Leonardo da Vinci: el gran genio universalis cuyo talento abarcaba tanto ciencia como arte.Inspirados en lo que representó Leonardo en su época, y ante la falta de formalidad y referentes visuales en el rubro funerario, se propuso una marca con enfoque en el tecnicismo y el arte detrás de la construcción de artículos funerarios.El proceso: En una categoría conservadora, se propuso un logotipo moderno y de doble grosor que pueda resaltar frente a los productos de la fábrica. Respecto a la paleta de colores, se optó por el guinda como color principal. Este, junto al color rojo, resulta deslumbrante y llamativo, y frente a una tonalidad celeste, se genera un descanso visual.Como resultado, se obtiene una identidad de marca que se aleja de la redundante temática religiosa para transmitir una empresa con peso, historia, moderna y profesional. <img width="3600" height="2017" width_o="3600" height_o="2017" data-src="https://freight.cargo.site/t/original/i/f605f6b61bc13f2afc0237c81d5b3b9e8a1726464230fd66476e3e150494a549/DA-VINCI_BRANDING_1.png" data-mid="213585498" border="0" src="https://freight.cargo.site/w/1000/i/f605f6b61bc13f2afc0237c81d5b3b9e8a1726464230fd66476e3e150494a549/DA-VINCI_BRANDING_1.png" /> <img width="1868" height="1245" width_o="1868" height_o="1245" data-src="https://freight.cargo.site/t/original/i/b64ebef02b96fb28cb981243a4f2d120c761c05520007da15ad11653afd7f56d/FBRICA_DSC8405.png" data-mid="213585517" border="0" 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data-src="https://freight.cargo.site/t/original/i/42824bd9aaa9bec153de0d54ae4493f7cbedb2e69b9ea31b4a069684e525912c/Pacharaca5699.png" data-mid="213585665" border="0" src="https://freight.cargo.site/w/1000/i/42824bd9aaa9bec153de0d54ae4493f7cbedb2e69b9ea31b4a069684e525912c/Pacharaca5699.png" /> <img width="2160" height="1210" width_o="2160" height_o="1210" data-src="https://freight.cargo.site/t/original/i/96854f15d164758ed16b705306d639e030d18e24eb7b83936324df7c246a28b9/DA-VINCI_BRANDING_3.png" data-mid="213585715" border="0" src="https://freight.cargo.site/w/1000/i/96854f15d164758ed16b705306d639e030d18e24eb7b83936324df7c246a28b9/DA-VINCI_BRANDING_3.png" /> <img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/311b5c9afdef2bc26f2f30ab42ca360c8246046d42822c8a395cf8ef3e7eb8ee/Pacharaca_Da-Vinci1192.png" data-mid="213585720" border="0" 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data-src="https://freight.cargo.site/t/original/i/40a6c811145ca9fc95a50c41ca5a52bb08ebf494141740d3da9c71af9dacecdc/dv_1.png" data-mid="213585750" border="0" src="https://freight.cargo.site/w/683/i/40a6c811145ca9fc95a50c41ca5a52bb08ebf494141740d3da9c71af9dacecdc/dv_1.png" /> <img width="683" height="1024" width_o="683" height_o="1024" data-src="https://freight.cargo.site/t/original/i/44d16d75d7f3cc010130d8772590c297c1c89c51846bb5aac4562b321a7133f5/dv_2.png" data-mid="213585751" border="0" src="https://freight.cargo.site/w/683/i/44d16d75d7f3cc010130d8772590c297c1c89c51846bb5aac4562b321a7133f5/dv_2.png" /> <img width="683" height="1024" width_o="683" height_o="1024" data-src="https://freight.cargo.site/t/original/i/e04ab9086277aad636243d705cb5f00d00716f8c8059c7e1222a843f2ec90e44/dv_3.png" data-mid="213585752" border="0" src="https://freight.cargo.site/w/683/i/e04ab9086277aad636243d705cb5f00d00716f8c8059c7e1222a843f2ec90e44/dv_3.png" /> <img width="3600" height="2017" width_o="3600" height_o="2017" data-src="https://freight.cargo.site/t/original/i/dd2963b5fe363e5a1c0e501e7d8b63e65260734f9ac659b1969aa74ca725c8b7/DA-VINCI_BRANDING_3.png" data-mid="213585760" border="0" src="https://freight.cargo.site/w/1000/i/dd2963b5fe363e5a1c0e501e7d8b63e65260734f9ac659b1969aa74ca725c8b7/DA-VINCI_BRANDING_3.png" /> https://pacharacagrafica.com/SENALETICA-AGP Fri, 17 May 2024 18:23:43 +0000 Pacharaca Gráfica https://pacharacagrafica.com/SENALETICA-AGP SEÑALETICA: AGP eGlass — Diseño gráfico: Arlette Montoya y Rosalinda Vilchez-Vivanco F.&nbsp; Estudio de Arquitectura: V.Oid Fotógrafo: Juan Solano Ojasi Todos los derechos reservados® 2023 AGP es uno de los principales fabricantes de vidrios de alta tecnología en el mundo. A partir de la identidad visual de la marca, se realizó un sistema de señalética para la fábrica de Monterrey (México). Para ello, se creó una tipología funcional que consiste en: señalética de dirección (flechas e iconografía), información (paneles textuales para pasillos y escaleras) e identificación (textos que indican áreas, oficinas y cubículos). De esta manera, la identidad visual de AGP convive en sus distintos espacios. Además de verse minimalista y contemporánea, es una señalética práctica y útil: a través del diseño, se promueve un recorrido seguro y eficiente por las distintas áreas de la planta. <img width="2640" height="1360" width_o="2640" height_o="1360" data-src="https://freight.cargo.site/t/original/i/c673e7f8288a274d89f4600fab70f5ed50f335f7c3742a78b253ddae7d271270/AGP-FRONT_2.png" data-mid="211397116" border="0" src="https://freight.cargo.site/w/1000/i/c673e7f8288a274d89f4600fab70f5ed50f335f7c3742a78b253ddae7d271270/AGP-FRONT_2.png" /> <img width="8002" height="4329" width_o="8002" height_o="4329" data-src="https://freight.cargo.site/t/original/i/b6cc5e0a09af8f2854e66836efd4daad1791703ca6af08fc3a9e5d5c8a7260be/AGP_01B.png" data-mid="211395538" border="0" src="https://freight.cargo.site/w/1000/i/b6cc5e0a09af8f2854e66836efd4daad1791703ca6af08fc3a9e5d5c8a7260be/AGP_01B.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" 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data-src="https://freight.cargo.site/t/original/i/cad74d32c5068ac89ce95c756042ba2e1257513cc263e79b4c7fa98ba0adb021/AGP_Cuarto-oscuro.png" data-mid="211460744" border="0" src="https://freight.cargo.site/w/1000/i/cad74d32c5068ac89ce95c756042ba2e1257513cc263e79b4c7fa98ba0adb021/AGP_Cuarto-oscuro.png" /> <img width="8000" height="3832" width_o="8000" height_o="3832" data-src="https://freight.cargo.site/t/original/i/0d011d557e87a886a3afeb9d7a8785e8602f2aa82bc48ab981d4e3c4b6d23c0c/AGP_07.png" data-mid="211460536" border="0" src="https://freight.cargo.site/w/1000/i/0d011d557e87a886a3afeb9d7a8785e8602f2aa82bc48ab981d4e3c4b6d23c0c/AGP_07.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/cf7bd07834ca91c22766ec973c53376ef413e64999b1ea582ea7cccf00e5f583/AGP_08.png" data-mid="211398032" border="0" src="https://freight.cargo.site/w/1000/i/cf7bd07834ca91c22766ec973c53376ef413e64999b1ea582ea7cccf00e5f583/AGP_08.png" /> <img width="2048" height="854" width_o="2048" height_o="854" data-src="https://freight.cargo.site/t/original/i/01f3a06df759d1590c92e5f9d36dce6338195be0351f2d11493024b65ffdd4e7/AGP_industrie_foto.jpg" data-mid="211396409" border="0" src="https://freight.cargo.site/w/1000/i/01f3a06df759d1590c92e5f9d36dce6338195be0351f2d11493024b65ffdd4e7/AGP_industrie_foto.jpg" /> https://pacharacagrafica.com/CASA-MERZENICH Tue, 16 Jan 2024 16:47:51 +0000 Pacharaca Gráfica https://pacharacagrafica.com/CASA-MERZENICH BRANDING: CASA MERZENICH —2023 Un vestido para cada cuerpo, que resalte la personalidad y esencia de cada mujer. Desde el inicio, esa fue&nbsp;la historia que compartieron&nbsp;Yrma Merzenich y Maria Inés, su hija.&nbsp;Vestidos con actitud y&nbsp;presencia, donde cada mujer se siente&nbsp;cómoda consigo misma.Esta historia -la cual nos relata el sinfín de estilos, colores y tallas imaginables-&nbsp;nos hizo creer que el logotipo de Casa Merzenich podría tener variaciones, ser flexible y, a la vez, protagónico. Desde el estudio imaginamos una marca cercana a cada generación, pero a la vez alejada de los códigos visuales del rubro.&nbsp;Empleamos dos tonos de verde –uno oscuro y elegante,&nbsp;otro fresco y saturado– para crear una marca chic, clásica y, al mismo tiempo,&nbsp;contemporánea. Estrategia de marca: Kaori HirakataDirección creativa y diseño: Arlette Montoya y Rosalinda Vilchez-Vivanco F. <img width="1920" height="948" width_o="1920" height_o="948" data-src="https://freight.cargo.site/t/original/i/e022391e22bc11ee397739a74883cdd450846d811564749d9cc93a5b4093aca7/CM_2B.gif" data-mid="201928006" border="0" src="https://freight.cargo.site/w/1000/i/e022391e22bc11ee397739a74883cdd450846d811564749d9cc93a5b4093aca7/CM_2B.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/193e863079a3da662fb990acdd7ee25fc28f57f0ce3f8212ae4e1737a6d4e711/CM_3.jpg" data-mid="201928181" border="0" src="https://freight.cargo.site/w/1000/i/193e863079a3da662fb990acdd7ee25fc28f57f0ce3f8212ae4e1737a6d4e711/CM_3.jpg" /> <img width="1920" height="552" width_o="1920" height_o="552" data-src="https://freight.cargo.site/t/original/i/f5a1bd09b019b33e9444d673776d7962b8ed8c99faa71a890968df87b6f73c78/CM_4.jpg" data-mid="201928182" 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height="1842" width_o="1174" height_o="1842" data-src="https://freight.cargo.site/t/original/i/bb027a6e73d96a8f5cb6ab023b5d301510c63e208fa5797bd53f5b1a7f85212b/CM_12_B.png" data-mid="201928191" border="0" src="https://freight.cargo.site/w/1000/i/bb027a6e73d96a8f5cb6ab023b5d301510c63e208fa5797bd53f5b1a7f85212b/CM_12_B.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62630b2c3c716f274fa934bd929e023f19e7c766e7508d8e8662b1abe5f75934/RRS_CM.gif" data-mid="201928193" border="0" src="https://freight.cargo.site/w/1000/i/62630b2c3c716f274fa934bd929e023f19e7c766e7508d8e8662b1abe5f75934/RRS_CM.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/032b28b4338ee8c08dfe3f95156f240b3938ac352dd2799e4b9b457cb2368730/CM_PortaV.png" data-mid="201933141" border="0" src="https://freight.cargo.site/w/1000/i/032b28b4338ee8c08dfe3f95156f240b3938ac352dd2799e4b9b457cb2368730/CM_PortaV.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cfb3b1fe37eab265305aafd1fea857acbeeb28fd1ef32bda79e797e2901fb882/CM_14.png" data-mid="201928192" border="0" src="https://freight.cargo.site/w/1000/i/cfb3b1fe37eab265305aafd1fea857acbeeb28fd1ef32bda79e797e2901fb882/CM_14.png" /> https://pacharacagrafica.com/ELISEA Tue, 16 Jan 2024 16:29:42 +0000 Pacharaca Gráfica https://pacharacagrafica.com/ELISEA window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-HFKQ21L1PJ'); BRANDING: ELISEA&nbsp; MADE FOR SELF-CAFE — 2023 Un espacio de bienestar y tranquilidad.Elisea ofrece prendas que cuidan el descanso de cada persona. Porque es durante nuestro tiempo libre que estamos abiertos a nuevas experiencias, soñamos y le damos a nuestro cuerpo el amor que merece. Elisea busca complementar ese día a día. Investiga y diseña prendas con un solo propósito: descansar.El azul es un color que otorga una sensación de bienestar y confianza, asociado además a la frescura y el descanso que puede otorgarnos una buena prenda. Este tono, sumado a un monograma caligráfico, le otorga un matiz de&nbsp;cercanía y calidez a la propuesta. Asimismo, funciona como sello representativo de la misma.Es así como Elisea, mediante simples formas y recursos, transmite paz, serenidad y calma. Estrategia de marca: Kaori HirakataDirección creativa y diseño gráfico: Arlette Montoya y Rosalinda Vilchez-Vivanco F. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a44becdc11bd7b91ea6d4025a03353e381a712a87f630cca9053e961a6f22e2/01.gif" data-mid="201925607" border="0" src="https://freight.cargo.site/w/1000/i/1a44becdc11bd7b91ea6d4025a03353e381a712a87f630cca9053e961a6f22e2/01.gif" /> <img width="1301" height="1920" width_o="1301" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4ae694e316560f8ab245f3213b0faffc4c368f8d1da9eac16dc0b9cd2f58d990/MOCKUP-3A.png" data-mid="201925668" border="0" src="https://freight.cargo.site/w/1000/i/4ae694e316560f8ab245f3213b0faffc4c368f8d1da9eac16dc0b9cd2f58d990/MOCKUP-3A.png" /> <img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/613203b621a2697fcae27907b61007453c608aa2ba14d1b0d610d8a912c838f4/MOCKUP-3C.jpg" 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height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e597ec3d77adca9a263aa05401f0e08d560c0001cacd1382718a217dbb8b9ae6/MOCKUP-10.png" data-mid="201925747" border="0" src="https://freight.cargo.site/w/1000/i/e597ec3d77adca9a263aa05401f0e08d560c0001cacd1382718a217dbb8b9ae6/MOCKUP-10.png" /> <img width="1301" height="1920" width_o="1301" height_o="1920" data-src="https://freight.cargo.site/t/original/i/981dde632f910efc617660479792f03604f88fcfd217fbbea8ea1c3ef8a785d3/MOCKUP-8.png" data-mid="201926331" border="0" src="https://freight.cargo.site/w/1000/i/981dde632f910efc617660479792f03604f88fcfd217fbbea8ea1c3ef8a785d3/MOCKUP-8.png" /> <img width="1301" height="1920" width_o="1301" height_o="1920" data-src="https://freight.cargo.site/t/original/i/58c5016d3da4ed2850173202ba29cfb595021877338137307f43d5cfd46ab5bf/MOCKUP-9.png" data-mid="201926332" border="0" src="https://freight.cargo.site/w/1000/i/58c5016d3da4ed2850173202ba29cfb595021877338137307f43d5cfd46ab5bf/MOCKUP-9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/efa2fa7eadc34023e5d4aeef85e6ece9e1b7d207587624b3b37262fc5d1c6efe/MOCKUP-11B.png" data-mid="201925865" border="0" src="https://freight.cargo.site/w/1000/i/efa2fa7eadc34023e5d4aeef85e6ece9e1b7d207587624b3b37262fc5d1c6efe/MOCKUP-11B.png" /> <img width="1301" height="1920" width_o="1301" height_o="1920" data-src="https://freight.cargo.site/t/original/i/063e19f4432f27b964452f577de3564a7b27d2084f14e3994c47930076afa27d/MOCKUP-12.png" data-mid="201926724" border="0" src="https://freight.cargo.site/w/1000/i/063e19f4432f27b964452f577de3564a7b27d2084f14e3994c47930076afa27d/MOCKUP-12.png" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0d83fd9871c914dfcd4f3fb1fef690a63d75dac73a1e35c2541df7e23484fbdc/362662971_298297785942495_6295150563677784654_n.png" data-mid="201926723" border="0" src="https://freight.cargo.site/w/1000/i/0d83fd9871c914dfcd4f3fb1fef690a63d75dac73a1e35c2541df7e23484fbdc/362662971_298297785942495_6295150563677784654_n.png" /> <img width="1920" height="1220" width_o="1920" height_o="1220" data-src="https://freight.cargo.site/t/original/i/84f0b4a65ad1486712bc67af82bf9e8e9e92310d8d77b64882f1a143d51ccfd5/MOCKUP-02-GIF.gif" data-mid="201925920" border="0" src="https://freight.cargo.site/w/1000/i/84f0b4a65ad1486712bc67af82bf9e8e9e92310d8d77b64882f1a143d51ccfd5/MOCKUP-02-GIF.gif" /> <img width="1747" height="1854" width_o="1747" height_o="1854" data-src="https://freight.cargo.site/t/original/i/3b81f316fbfdf5bbaefc448ad2c9e2e0fbc958146fae79d262e1dee7cde865b5/TOTEAG-MOCKUP_2.png" data-mid="201926810" border="0" src="https://freight.cargo.site/w/1000/i/3b81f316fbfdf5bbaefc448ad2c9e2e0fbc958146fae79d262e1dee7cde865b5/TOTEAG-MOCKUP_2.png" /> <img width="2250" height="3000" width_o="2250" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bd90b87f3eaacb07793ace13f4851e421f16c841b3e549bc7ff98593c1e50a50/MOCKUP-13.png" data-mid="201926808" border="0" src="https://freight.cargo.site/w/1000/i/bd90b87f3eaacb07793ace13f4851e421f16c841b3e549bc7ff98593c1e50a50/MOCKUP-13.png" /> https://pacharacagrafica.com/BRU-CONSULTORIA Fri, 09 Dec 2022 19:09:31 +0000 Pacharaca Gráfica https://pacharacagrafica.com/BRU-CONSULTORIA BRANDING: BRÜ CONSULTORÍA— 2022 BRÜ es una consultora estratégica especializada en Diversidad, Equidad e Inclusión (DE&amp;I), enfocada en mejorar los procesos de gestión, comunicación e innovación en distintas compañías e instituciones.El reto para el proyecto consistió en construir un sistema de identidad visual que muestre a la marca como diversa e inclusiva, y a la vez reflexiva, prestigiosa y moderna.Propusimos una identidad que soporte los distintos temas que aborda BRÜ: diversidad, equidad e inclusión como generadores de cambio social.El resultado: una marca atemporal y genderless, que cuenta con diferentes herramientas gráficas para que la marca pueda hablar sobre y hacia distintas interseccionalidades. Estrategia de marca: Kaori HirakataDirección creativa y diseño gráfico: Arlette Montoya y Rosalinda Vilchez-Vivanco F. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1fcb11bc2826498a1bac537ad6a65dd283e3bbf5ec03409993577bc79aad9985/LOGO-BRU-2.gif" data-mid="179104696" border="0" src="https://freight.cargo.site/w/1000/i/1fcb11bc2826498a1bac537ad6a65dd283e3bbf5ec03409993577bc79aad9985/LOGO-BRU-2.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dcd010c2195db42447ec8dc6b2caafd32bae0c936cf355fb31e75e67f2230936/BRU-001.png" data-mid="179104769" border="0" src="https://freight.cargo.site/w/1000/i/dcd010c2195db42447ec8dc6b2caafd32bae0c936cf355fb31e75e67f2230936/BRU-001.png" /><img width="4003" height="1581" width_o="4003" height_o="1581" data-src="https://freight.cargo.site/t/original/i/e0be71a7e743b1f69aa39e74a9e5a852fe7c947fd43730b2329d2947f8714023/01.png" 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data-src="https://freight.cargo.site/t/original/i/bf73442c2e9b0ef4a9215bcc9d03667a8989b310576adee6c727876629ba4f91/BRU-13C.png" data-mid="190560902" border="0" src="https://freight.cargo.site/w/1000/i/bf73442c2e9b0ef4a9215bcc9d03667a8989b310576adee6c727876629ba4f91/BRU-13C.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2fd4853e31067cab1ce0b96f92212bb235c19c2f04ef7d1c70f40513874b3626/BRU-14B.png" data-mid="174265437" border="0" src="https://freight.cargo.site/w/1000/i/2fd4853e31067cab1ce0b96f92212bb235c19c2f04ef7d1c70f40513874b3626/BRU-14B.png" /> https://pacharacagrafica.com/EL-BUEN-PASTOR Fri, 09 Dec 2022 21:41:29 +0000 Pacharaca Gráfica https://pacharacagrafica.com/EL-BUEN-PASTOR window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-HFKQ21L1PJ'); EL BUEN PASTORIDENTIDAD VISUAL — 2022 El Buen Pastor es una panadería ubicada en una de las calles más emblemáticas de la ciudad de Cusco (Perú): La famosa Cuesta San Blas. Ofrecen panes y postres deliciosos y con propósito: con tu compra ayudas al Hogar Brígida Arrambide Tejada a ayudar.Para la nueva identidad se desarrolló una propuesta sencilla y funcional, con herramientas que ayudan a mantener una gráfica homogenea para los distintos soportes o empaques de la panadería. Finalmente, la nueva identidad de El Buen Pastor no solo es práctica sino también cercana, memorable y atractiva para un público más joven.Panadería El buen Pastor. Para el buen disfrute. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/243148570d1f2eae13f424ad1ff5ad7d2c68c0c5c38c051a759b5268f1212660/BN-PASTOR-1.png" data-mid="161755193" border="0" src="https://freight.cargo.site/w/1000/i/243148570d1f2eae13f424ad1ff5ad7d2c68c0c5c38c051a759b5268f1212660/BN-PASTOR-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fdbf5bceb422acaa8653180bd7b2b2f31206b78af14367c7fb5cfdd7b2f50632/BN-PASTOR-2B.png" data-mid="161742966" border="0" src="https://freight.cargo.site/w/1000/i/fdbf5bceb422acaa8653180bd7b2b2f31206b78af14367c7fb5cfdd7b2f50632/BN-PASTOR-2B.png" /> <img width="1920" height="864" width_o="1920" height_o="864" data-src="https://freight.cargo.site/t/original/i/8e60b0912ceb59a8bea893ce1d175b8e0d69ed7b985f3593f258fa8e5105732d/BN-PASTOR-3c.png" data-mid="161743000" border="0" src="https://freight.cargo.site/w/1000/i/8e60b0912ceb59a8bea893ce1d175b8e0d69ed7b985f3593f258fa8e5105732d/BN-PASTOR-3c.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5052783cee1cfc5d89969a2e7af03f48505338f6d6004019bc295603a5dfcf71/BN-PASTOR-4GIF.gif" data-mid="174265491" border="0" src="https://freight.cargo.site/w/1000/i/5052783cee1cfc5d89969a2e7af03f48505338f6d6004019bc295603a5dfcf71/BN-PASTOR-4GIF.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e53ff3924c43d66a27d19cdbcf6f438358ab5f3cdf35e876bc9e62f956537e3/BN-PASTOR-5-GIF.gif" data-mid="174265640" border="0" src="https://freight.cargo.site/w/1000/i/3e53ff3924c43d66a27d19cdbcf6f438358ab5f3cdf35e876bc9e62f956537e3/BN-PASTOR-5-GIF.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a30a0c4e939d49d7851b85940001b36ffadf3ce02e6e498549b42afe92b44bc6/BN-PASTOR-6.png" data-mid="161753188" border="0" src="https://freight.cargo.site/w/1000/i/a30a0c4e939d49d7851b85940001b36ffadf3ce02e6e498549b42afe92b44bc6/BN-PASTOR-6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/836fd0d344d638103cd3fe0189dea637d3e59e1ce51ae3d6252c6491733511c7/FOTO-BN-PASTOR_05.png" data-mid="161753217" border="0" src="https://freight.cargo.site/w/1000/i/836fd0d344d638103cd3fe0189dea637d3e59e1ce51ae3d6252c6491733511c7/FOTO-BN-PASTOR_05.png" /> <img width="1920" height="864" width_o="1920" height_o="864" data-src="https://freight.cargo.site/t/original/i/008050a636b956d1384b7a6c999328fe56472cc4666e19117fd4f0f08eb04512/BN-PASTOR-7B-SOMBRA.png" data-mid="161753237" border="0" src="https://freight.cargo.site/w/1000/i/008050a636b956d1384b7a6c999328fe56472cc4666e19117fd4f0f08eb04512/BN-PASTOR-7B-SOMBRA.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/46bbba1e637889e1be4abc31c27569e4e8cfc82c45cc48cb541b1c4856af0016/BN-PASTOR-9-GIF.gif" data-mid="174265695" border="0" src="https://freight.cargo.site/w/1000/i/46bbba1e637889e1be4abc31c27569e4e8cfc82c45cc48cb541b1c4856af0016/BN-PASTOR-9-GIF.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95582416aac2029d4490fe5027f0d992f724b5182feb7ffebdad8abf6e86f87d/BN-PASTOR-10.png" data-mid="161753289" border="0" src="https://freight.cargo.site/w/1000/i/95582416aac2029d4490fe5027f0d992f724b5182feb7ffebdad8abf6e86f87d/BN-PASTOR-10.png" />